Concept Development Research

ECI PROVIDES DESIGN AND ANALYTIC EXPERTISE FROM CONCEPT IDEATION TO BRAND MATURITY

ECI has tested thousands of concepts across numerous product categories. ECI has extensive experience in:

  • Ideas and Claims Screens
  • Concept Screens/Tests
  • Choice-based Tests: Max Diff./Conjoint/Discrete Choice
  • Package Evaluation/Shelf Tests (Live and Virtual)
  • TURF

ECI often incorporates proprietary tools into our concept testing, both for online or in person interviewing:

  • Concept Marker is an interactive tool that allows the respondent to “highlight” particular words, phrases or graphics that they find motivating or non-motivating.
  • Hybrid Qual/Quant Methodology can be conducted using our Qualtopics™ software. To add powerful insights. The moderator can review question responses in real time and discuss key topics in greater detail. These added insights can help you make the strategic marketing communications decisions necessary to increase your likelihood of product success.