Statistical Tools

Statistical Tools We Employ Regularly – whether a tactical or strategic project 

• BRAND PROFILE LOGITS ANALYSIS to better understand Brand Imagery in a competitive context
• REGRESSION/ CORRELATION AND DERIVED IMPORTANCE to identify the drivers of purchase interest and attribute associations
• BENEFIT LINKAGE ANALYSIS to enhance communication content
• HIERARCHICAL CLUSTER ANALYSIS to help identify the hierarchy of decision influencers. HCA can also be used to identify a consumer-based market structure.
• SEGMENTATION
• PRICING RESEARCH

OTHER TOOLS OFFERED REGULARLY INCLUDE:

• Van Westendorp Model for price elasticity
• Discrete Choice Modeling
•  Conjoint Analysis