Diane Halton-Schmid

PRESIDENT

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Diane joined ECI in 1990 and has served as President since 1997.  In her 30+ years of market research experience, Diane has conducted extensive strategic and tactical research on beauty care, personal care, foods, beverages, and OTC/natural remedy healthcare.

Her focus is on the full spectrum of custom designs, including concept development, product development, and shelf testing/eye tracking, product evaluation, strategic research, and shopper insights but is often the “go-to” person for category dynamics and consumer segmentation.

Diane’s enthusiasm toward research and exploring new tools and techniques to better address marketing objectives is clear to a strong and loyal client base.

Diane holds a Bachelor of Arts degree in Communications and Marketing from Pace University.

John Battista

Senior Vice President

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John joined ECI in 2011.  He began his market research career at a large food manufacturing company, and then moved over to the supplier side where he continues to utilize his package good experience across many different food and HBA categories.

In his 30+ years in the industry, John has become a trusted expert in concept/product testing, claims testing and product performance audits.

John earned a Bachelor of Business Administration degree from Villanova University.

Laura Janavey

Senior Vice President

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Laura joined ECI in 2011.  During her 25+ year career in CPG research, Laura has designed and executed research programs across a wide variety of categories including food and beverages, household and personal care products, with a strong concentration in the health and beauty category.

Laura has been instrumental in creating and executing research that has helped clients understand and proactively manage product offerings over their entire life cycle.  From the initial opportunity assessment through customer satisfaction and loyalty research, Laura has been a trusted partner to provide insightful, actionable and creative research.

Laura holds a Bachelor of Business Administration degree in Marketing and Mathematics from Pace University.

Bruce York

Senior Vice President

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Bruce joined ECI in 2011.  With 30+ years of project and account management experience, Bruce provides insight and cogent thinking to all aspects of marketing research problem solving.

His background encompasses a broad array of consumer packaged goods and services categories and thorough familiarity with all quantitative testing methodologies and strategies.  Bruce remains actively engaged in all stages of his projects, from study inception/design through execution and analysis.

Bruce earned a Bachelor of Arts degree in Philosophy from SUNY Binghamton.